Founded in 1952, White Rose Dry Cleaners is Kenya’s premier dry cleaner and the
largest company of its kind in East and Central Africa. White Rose has gained broad
recognition through its network of over 50 branches that include processing units,
collection points and franchises in every major city in Kenya and Uganda.
White Rose Drycleaners has maintained its market leadership for over 65 years through
continuous investment in the latest dry cleaning equipment, through constant staff
training and empowerment and an obsessive dedication to providing our customers with
world-class services. This has become known as the ‘White Rose Way’ and has set the
standard for professional dry cleaning in Eastern Africa. White Rose has evolved from
being the pioneer and trendsetter for professional dry cleaning into a national reference
point for garment care.
White Rose Dry Cleaners is committed to the same principles and core values of its
founder that form the basis for the brand’s culture nationwide. To this day, the staffs are
bound by the standards of behaviors and principles established in the 1950s. The
principles have been inculcated and internalized by the staff, customers and the greater
White Rose Family.
At White Rose, we believe that the competitiveness of our company and the well-being
of the communities with whom we collaborate are mutually interdependent. Our policies
and practices leverage our core capabilities in ways that contribute to both social
progress and the economic success of Kenya.